I want to first start off by recognizing Charles Hudson and the extraordinary VGS event he orchestrated last Friday. Panels focused on emerging market opportunities within the virtual goods and economies space. Speakers included some of the most insightful and successful leaders within the industry. It was certainly a packed day complete with knowledgeable exchange amongst speakers and attendees.
The conference ended a bit different though...well...very different. The Virtual Goods Summit this year, needless to say, ended with a big bang and left people throughout the industry questioning the ethics of companies such as OfferPal. The debate between TechCrunch editor Michael Arrington and OfferPal CEO Anu Shukla sparked a great deal of interest and drove an enormous amount of attention to the typically “behind the scenes” ad offer industry which provides an alternative form of monetization for social game companies such as Zynga, Playdom, and many others.
The following article written by Dean Takahashi at Venture Beat summarizes the debate and the discussions surrounding it.
I have also included some interesting data collected and provided by Peanut Labs (I am an Advisor at PL).
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